Flipkart buys engagement startup

BENGALURU: Flipkart has acquired Delhi-based mobile engagement and marketing automation company Appiterate.

This is the e-commerce major’s second acquisition this year after it bought mobile ad network AdIQuity for an undisclosed amount. Both acquisitions show Flipkart’s increasing focus on mobile commerce.

Appiterate, co-founded by Tanuj Mendiratta, Anuj Bhargva, Mayank Kumar and Varun Sharma, has helped leading e-commerce companies leverage the power of mobile apps and big data for targeted marketing though push notifications and in-app messages.

The platform has been delivering more than 100 million personalized notifications each month.

Courtesy: Times of India

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