Flipkart buys engagement startup
BENGALURU: Flipkart has acquired Delhi-based mobile engagement and marketing automation company Appiterate.
This is the e-commerce major’s second acquisition this year after it bought mobile ad network AdIQuity for an undisclosed amount. Both acquisitions show Flipkart’s increasing focus on mobile commerce.
Appiterate, co-founded by Tanuj Mendiratta, Anuj Bhargva, Mayank Kumar and Varun Sharma, has helped leading e-commerce companies leverage the power of mobile apps and big data for targeted marketing though push notifications and in-app messages.
The platform has been delivering more than 100 million personalized notifications each month.
Courtesy: Times of India